Website prices in the UK vary wildly, which makes it hard to know what's fair. Here's a straight breakdown.
The typical ranges
- DIY builders (Wix, Squarespace): free–£30/month, but the work — and the limits — are yours.
- Freelancer template sites: £300–£1,500, quality varies a lot.
- Custom agency websites: £2,000–£10,000+.
- VERTISE: a fully custom site for a one-off £389, no monthly fees.
What you should get for the money
Whatever you pay, a good website should be custom (not an obvious template), mobile-first, fast, built with SEO foundations, and easy to update. You should also own it outright.
One-off vs ongoing
A website build is a one-off cost. Getting found — SEO, GEO, AEO and local ranking — is ongoing work; at VERTISE that's a separate £169/month growth package with no contract.
The cheapest option is rarely the best value. Look at what's included, whether it's truly custom, and whether it's built to convert visitors into enquiries.