Generative Engine Optimisation (GEO) is the practice of getting your business surfaced, mentioned and cited by generative AI tools — ChatGPT, Perplexity, Gemini and Google's AI Overviews — when they answer questions in your field.
Why GEO is the new frontier
When someone asks an AI 'who's a good web designer near me?', the AI summarises from sources it trusts. GEO is about becoming one of those trusted, citable sources so your name comes up in the answer.
How to improve your GEO
- Publish clear, factual, well-structured content AI can quote confidently.
- Build a consistent entity — same name, details and description everywhere online.
- Earn mentions and citations from other reputable sites.
- Use structured data so AI can understand who you are and what you do.
- Keep information current — AI favours fresh, accurate sources.
GEO won't happen overnight, but as AI search grows, being citable is quickly becoming as important as ranking on Google.